Resources Library by ANA

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research's purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big

Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon

September 26, 2013

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe

Company: Air France-KLM Group

November 8, 2012

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Laura Fry, Kath Harding

Company: GfK

November 8, 2012

Can survey gaming techniques cross continents?

The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers' consciousness along with new ideas on how questions can be asked in...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Duncan Rintoul, Jon Puleston

April 17, 2012

Unearthing salt of the earth

This presentation introduces a new approach for consumer based ideation. The effectiveness of this new approach is demonstrated by applying the method to table salt - If we can get creative, new ideas for developing ordinary, everyday table salt,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Jacky Cheung

April 17, 2012

Outside in

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Jo Lowndes, Teresa Kalyan, John Robson

Company: Sparkler

November 13, 2011

Spinning a yarn

This paper addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Author: Sarah Hamburger

March 20, 2011

Real business innovation

This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Oliver Skopec, Thomas Krüger

November 16, 2010

The Coca-Cola ritual

Coca-Cola Spain sought new ways of being relevant in out-of-home adult leisure occasions. Towards this end, a project was developed to search for new Coca-Cola rituals that could be used to reposition the brand in the adult sector; establish a link...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Victor Huertas, Begonia Fafian

Company: The Coca-Cola Company

November 16, 2010